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Albaad Names New CEO

Jacob Heen to take over November 15

Albaad, a manufacturer of wet wipes and tampons, has named Jacob Heen as its CEO. Heen will take over the position on November 15.

In total, Heen has over 25 years of experience as head of the finance department of large and leading companies in the Israeli economy and the international market. He holds an undergraduate degree in Economics and Business Administration, and an MBA with specializations in Finance and Information Systems, from Bar-Ilan University in Tel Aviv.

Miki Lazer, Albaad’s Chairman of the Board, is pleased to have recruited the financial specialist: “We have no doubt that Jacob’s extensive knowledge, skills and experience will help him continue to lead Albaad in a positive direction.”

Heen replaces Dan Mesika, who has served as CEO of the company for seven years.

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